The Local Marketing Playbook

What Google Says You Can Ignore About AI Search

Google published a mythbusting section naming five practices you can skip. Here they are, with what it says to do instead.

Local Business Schema Markup: What Still Earns Its Keep

FAQ rich results are gone, and Google says schema is not required for AI search. Here is what structured data still buys a local site.

How to Test Local Business Visibility in AI Answers

Two sources, one method: the first-party Search Console report and a dated prompt test you can re-run. Plus what nobody can promise.

The Local SEO Audit Checklist for Agency Teams

A repeatable six-area audit any team member can run, where every finding comes with an artifact the client can check for themselves.